I’m putting the MW program on hold. Here’s why.

Most of you know it that I’m the owner of a company that imports wood products – TheWoodHub – from pine plantations in South America (an environmentally friendly business). What I probably haven’t told many people is that my partner left the company last month. That means that I’m running the company as its general manager and, at the moment I’m hiring people, re-negotiating contracts, and visiting customers and suppliers to keep the business flowing. It’s a full time job that requires that I work anything between 50 and 70 hours a week.
I’m very happy with what I have reached so far. It’s great to be back on the saddle and be greeted with a smile from people who I’ve known for many many years, but that I haven’t been in touch on a regular basis lately. 
During this period that I have been “somehow away” from my lumber business, I have done some great things:
1) I joined the Masters of Wine program in 2008
2) I founded the #winelover community in 2012
3) I started the “#winelover against cancer” foundation in 2015.
As much as I would like to keep all of these things going, I would need to clone myself to be able to combine all my wine activities with my role as the head of a small company. So… something’s gotta give… 
But what?
It would be a shame to let go of the “#winelover against cancer” foundation. The money we collect will be used to raise awareness for breast and prostate cancer and to find potential donors for patients with leukemia through several channels of the wine world (important wine shows, conferences, tastings, etc). These types of activities currently don’t exist in the wine industry and we’ll be able to save many lives by raising awareness to some types of cancer where early detection is key for survival. Our plan is to inform #winelover-s (within our group and from the world of wine at large) of risks and then how to balance those risks with the health benefits to be garnered from moderate wine consumption (less coronary artery disease, stroke, among a few). So, I’ll keep doing my best to make the foundation stronger with the help of the community.
The #winelover community is an international group of wine professionals, wine writers, wine bloggers and passionate consumers. In less than three years, this group has grown to greater than 20,000 members from around the world (website: www.winelover.co). Besides promoting wine knowledge in general, our group has been interested in wine as a health promoting beverage and I want to see it growing and getting better. If I can get more help (there’s already many people dedicating their time to that), I believe that with just a few hours a week, I can keep contributing. Let’s see…
Well, at this point you are already guessing what I’m letting go now, right? Yes, the MW program. I know that I’ll be disappointing some of you who had hopes that I could become an MW, but please don’t be sad (I’m not). This will be only temporary as I intend to go back to the program when the “pieces are back in place”. I’m not even stop studying… it’s just that I know that I will not have a chance to prepare myself properly to pass the exam when June comes, so I’ll not even going to the seminar in San Francisco next week. Again, my apologies for those of you who had me in your thoughts and prayers to pass the exam.
Please wish me luck in this new chapter of my life. Thank you!
I will also use this space to thank a few people:
• My wife Nanci. She has been supporting me during this whole time (my whole life?). When she sees me struggling to make a decision, she says “honey, whatever you decide to do, I got your back”. Life is just wonderful when your best friend is also the person you love. 
• My mentor Patrick Farrell MW. I didn’t take this decision of putting the MW program on hold by myself. After talking to Pat yesterday I realized that I have a much better chance of passing the MW exam in the future if I don’t try again this year. Pat has been truly amazing, not only guiding me through these past years as a student, but he also became a very dear friend and the last thing that I wanted to do was to disappoint him. To my total joy, he made the decision of  putting the program on the back burner for me. 
• My family. They have being showing an amazing support of my decisions (wise and otherwise) for a lifetime.
• My business mentor Ken Bernstein. I wouldn’t be where I am today as a business man without his wisdom and guidance. 
• To the ambassadors, specialists and members of the #winelover community. It’s hard to describe in just a few words the way I feel about having you guys in my life. Your support has been tremendous and I can’t thank you enough for the things you have done. You rock!!
• • • • • • •
Luiz Alberto
  • >>> Member of the Circle of Wine Writers
  • >>> Italian Wine Ambassador
  • >>> I combine my passion for wine with social media

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14 Responses to I’m putting the MW program on hold. Here’s why.

  1. Leeann Froese January 10, 2016 at 6:46 pm #

    Luiz, sometimes passionate people want to be able to do everything to feed all of their passions at the same time. We are only one person with only so much capacity in one day or one stretch of time. You’ve made a good decision to think about what your priorities are so that you can be successful for the long run without having to give up all of your passions, and realizing that you can address one passion at a time. Thanks for sharing with all of us your passions, as well as sharing your plans and gratitude. When your business is successful you’ll be ready to go onto the next thing. #gogetit

    • Luiz January 12, 2016 at 2:47 pm #

      Thank you so much Leeann! Yes, life about priorities… and passions… :) Cheers!!

  2. Cathy van Zyl MW January 11, 2016 at 1:15 am #

    All the best, Luiz. Hard decision but I hope it is one that brings you success and happiness in all walks of your busy life.

    • Luiz January 12, 2016 at 2:48 pm #

      Thank you very much, Cathy!All the best to you as well!

  3. Nova January 11, 2016 at 10:15 am #

    All the best Luiz!! I know how hard this decision must have been but I’m sure it will work out in the long run. I’ll miss seeing you! Best of luck.

    • Luiz January 12, 2016 at 2:49 pm #

      Thank you so much Nova! Have fun in SFO and best of luck in June!

  4. Michelle Williams January 11, 2016 at 11:22 am #

    I do wish you the best of luck Luiz! Sometimes life calls for slight diversion but I am confident your journey will be great as you reconnect in your wood business now and continue your MW journey when you feel it is right. Best wishes!!

    • Luiz January 12, 2016 at 2:50 pm #

      Thank you very much Michelle! A very happy and healthy 2016 to you!!

  5. Claudia Angelillo January 11, 2016 at 11:50 am #

    Cheers Luiz! I love how you’ve aligned your goals, and listened to your gut. It’s the perfect way to kick off 2016. I salute you.

    • Luiz January 12, 2016 at 2:51 pm #

      Thank you so much Claudia! I hope I can still be part of the #SnoothTeam… :) All the best!

  6. Diane Letulle January 11, 2016 at 2:54 pm #

    Luiz, you are an amazing man for so many reasons and I’m proud to call you a friend. No program can change the great things you’ve already accomplished.

    • Luiz January 12, 2016 at 2:51 pm #

      Thank you so much Diana! All the best to you my dear #winelover!!

  7. Erika January 24, 2016 at 10:16 pm #

    Best of luck in this new chapter of your life Luiz!

    • Luiz April 10, 2016 at 10:27 am #

      Thank you very much, Erika! Cheers!!

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