“Why a Klout score may be an appropriate marketing metric” by Mark Schaefer

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For quite sometime I have been posting about Klout and creating lists of people who are influential in the wine industry (according to Klout).

Mark Schaefer is among the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing. – See more at: http://www.businessesgrow.com/us/#sthash.ilvlK0Qx.dpuf

He wrote an interesting article about it yesterday explaining a little more about the process… According to him…

What Klout really does

A Klout score is an imperfect and blunt instrument. However, an upward trajectory of a Klout score is an indicator that three things are happening:

1) The account is creating content and engaging on the social web consistently.

2) The account has developed a relevant audience who cares enough about the content to share it.

3) The content is being shared by others deemed as “influencers” in a relevant category by Klout.

I totally agree with his position about Klout. There are imperfections… but something is happening and we should pay attention to it!

 

To read his entire story:

Why a Klout score may be an appropriate marketing metric

To see my post with the top Klout scores of the wine industry:

A list with the top 24 Klout scores in the wine industry.

To see my list of #winelover-s with Klout (if you are not there, please send me a note and I’ll gladly fix it):

My list of #winelover-s with top Klout scores (revised 09/17/2013)

 

Cheers,

Luiz Alberto, #winelover

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    […] For quite sometime I have been posting about Klout and creating lists of people who are influential in the wine industry (according to Klout). Mark Schaefer is among the most acclaimed and accompli…  […]

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